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quality natural products

As a leading natural products company, our dedication to superior quality at value prices has propelled us from local health food store to industry leader offering the absolute best variety of high-quality supplements, essential oils, foods, and more.

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The NOW Promise: Quality, Sustainability, and Transparency

 

What Quality Natural Products Means at NOW

What Quality Natural Products Means at NOW

what does natural mean?

Natural at NOW means products are sustainable, plant-derived, and finished as close to nature as possible without any harmful substances.

High-Quality Starts with Clean Ingredients

High-Quality Starts with Clean Ingredients

Clean Ingredients

Our strict requirements for ingredient quality and comprehensive scientific processes ensure that every lot of ingredients accepted into our facilities meets our stringent specifications.

Comprehensive Levels of Testing

Comprehensive Levels of Testing

Comprehensive Testing

Our state-of-the-art, in-house laboratories test everything from raw ingredients to finished products to ensure that what’s on the label is in the bottle or package.

Superior Manufacturing

Superior Manufacturing

Superior Manufacturing

NOW meets and exceeds the FDA's CGMPs to underscore our commitment to quality. NOW was one of the first companies to be CGMP certified by a third-party.

Third Party Certifications

“I think the biggest indicator of how good a company is, is whether or not you’d feel comfortable giving the product to your own family, and I can tell you unequivocally that I feel very confident giving these products to the people I love."– Aaron Secrist, NOW’s Executive VP of Quality

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OUR PROCESS FROM START TO FINISH

Award-Winning Testing

In June 2021, NOW received the NutraIngredients-USA Editors Award for Industry Initiative of the Year for shining a light on quality problems with some supplements sold on Amazon. Get the testing results.