Wholesome Foods for a Healthy Lifestyle

natural foods

Whether you’re looking for a natural sugar replacement, healthy snacks for energy, the perfect herbal tea to suit your mood, or something to make gluten-free living easier and more delicious, you’ll find it all with NOW’s fantastic lineup of natural food products!

At NOW we believe that natural is better for our bodies, so our selection of natural and organic foods is free of artificial ingredients, additives and preservatives, and you’ll never find hydrogenated fats or high fructose corn syrup. We choose to offer great-tasting, good-for-you foods that are fresh, healthy, wholesome and low in sodium, sugar and saturated fat.

At NOW our commitment to flavor and quality – without ignoring your budget – makes including healthy whole foods and organic foods in your life a lot easier.

Featured Recipe & Video

Gluten Free Cacao Cookie

NOW® R&D Chef Suzy Singh uses cacao nibs, beet sugar, coconut sugar and non-dairy-butter-flavor-infused coconut oil to create this delicious gluten-free cookie.

Spotlight Product

Ginger Wasabi, Cashew Butter

nutty infusions wasabi image
Ellyndale® Foods

Ellyndale® Foods

Welcome to Ellyndale® Foods, where our mission and passion is great-tasting, healthy foods that are natural, organic, non-GMO, and full of delicious flavor and freshness.

Living Now®

Living Now®

Living with food allergies is a lot easier with Living Now®’s selection of allergy-friendly foods.

BetterStevia®

BetterStevia®

Ready to experience just how sweet eating healthy can be? Then you’re ready for BetterStevia®, one of the best sugar substitutes available today!

NOW Real Food®

NOW Real Food®

At NOW Real Food® we’re bringing people back to nature and nutrition with our outstanding selection of natural, non-GMO foods that are totally real.

NOW Real Tea®
NOW Real Tea®

NOW Real Tea®

Forget about those unhealthy energy drinks and vitamin shakes that don’t live up to their own hype. For a truly healthy and enjoyable beverage look no further than NOW Real Tea® herbal and green teas.

Quality & Safety

When it comes to natural foods, NOW ensures that quality is always the main ingredient.