what natural means at NOW
There isn't one "official" definition of natural, although many companies use the term. To us, it means products as close to nature as possible, formulated without artificial ingredients and minimally processed.
Our Focus on Quality Natural Products
For NOW, natural isn’t just a word or a marketing slogan. It’s woven into the very fabric of our culture. Natural is who we are! Since 1968, we’ve been making premium quality, clean, natural products, and there aren’t many companies out there with more natural expertise than us. To demonstrate our commitment to natural products, NOW has Good Manufacturing Practices (GMP) certification from the Natural Products Association (NPA) and is also a member of the NPA’s TruLabel Program.
Our Dedication to Natural
Our Non-GMO Commitment
Ingredients We Won’t Use
“We can trace our materials back to the source – we know where they came from, who they came from, and how they were produced. We believe that natural is better, and there are some processes that we won’t allow to make our products."
Transparency around Ingredient Sourcing
Did you know that NOW sources ingredients from around the world? Sourcing High-Quality Ingredients From Around the World will inform you about how we confidently source ingredients from all around the world, based on the highest quality and best value available.