high-quality clean ingredients

Our priority at NOW is to provide products that are as close to nature as possible, free of adulterants, tested for pesticides and heavy metals, and minimally processed. That means, sourcing the highest quality, clean ingredients that are non-GMO and organic, whenever possible.

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NOW Tackles the Challenge of Producing Clean, Natural Products

It isn’t easy to find clean ingredients. Our team has spent more than 50 years refining our proprietary processes to bring consumers the best possible ingredients. We qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.

 

Sourcing High-Quality Ingredients

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Sourcing High-Quality Ingredients

Sourcing high-quality ingredients

We source ingredients from all around the world, based on the highest quality and best value available.

Ingredients NOW Won’t Use

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Ingredients NOW Won’t Use

ingredients now won't use

We avoid ingredients that we feel don’t support our mission of empowering people to lead healthier lives.

Verified Probiotic Identity and Potency

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Verified Probiotic Identity and Potency

verified probiotics

We test incoming probiotics to verify their identity and potency prior to being released for production.

Clinical Studies: Ingredient Bioavailability Evidence

Clinical Studies: Ingredient Bioavailability Evidence

Ingredient Bioavailability

We ensure the bioavailability of our products by regularly conducting research studies.

Beauty & Health Ingredients Glossary

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Beauty & Health Ingredients Glossary

Beauty & Health Ingredients

We take great pride in sourcing only clean, premium ingredients for all NOW® Solutions products.

Our Trademarked Ingredients

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Our Trademarked Ingredients

trademarked Ingredients

We buy exclusive products/ingredients, labeling these products with registered trademark names.

“We start with high-quality raw ingredients. We do that by ensuring that each of our suppliers are qualified before we purchase from them. Once we qualify the supplier, we test every single lot against our specifications, and if any aren’t met, the material is rejected and returned to the vendor."– Aaron Secrist, NOW’s Executive VP of Quality

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Excipients: Functional Ingredients You May Not Know About

Have you ever found it difficult to read the ingredients list on a product label? Read our Excipients article to find out more about those hard-to-read ingredients.