high-quality clean ingredients
Our priority at NOW is to provide products that are as close to nature as possible, free of adulterants, tested for pesticides and heavy metals, and minimally processed. That means, sourcing the highest quality, clean ingredients that are non-GMO and organic, whenever possible.
NOW Tackles the Challenge of Producing Clean, Natural Products
It isn’t easy to find clean ingredients. Our team has spent more than 50 years refining our proprietary processes to bring consumers the best possible ingredients. We qualify all ingredient suppliers and conduct independent inspections to make sure raw materials meet NOW’s high-quality standards.
Sourcing High-Quality Ingredients
Ingredients NOW Won’t Use
Verified Probiotic Identity and Potency
Clinical Studies: Ingredient Bioavailability Evidence
Beauty & Health Ingredients Glossary
Our Trademarked Ingredients
“We start with high-quality raw ingredients. We do that by ensuring that each of our suppliers are qualified before we purchase from them. Once we qualify the supplier, we test every single lot against our specifications, and if any aren’t met, the material is rejected and returned to the vendor."
Excipients: Functional Ingredients You May Not Know About
Have you ever found it difficult to read the ingredients list on a product label? Read our Excipients article to find out more about those hard-to-read ingredients.