Core Values

Since 1968 NOW’s mission has been to provide value in products that empower healthier lives, and this mission is summed up in our company’s core values.

NOW CoreValues

A Helping Hand Since 1968

Note: Image background is of a corn field.

Our People

As a thumb is integral for making a hand work, so our people are valued for being essential to our success. NOW helps employees by providing quality work in a healthy and safe environment. Our mission to lead healthier lives starts with our employees.

Our Position

The first finger points the way towards making quality and healthy products. We believe that natural and organic products are safer and more effective than synthetic products not found in nature.

Our Focus

The center finger is the longest finger and represents maximum value for our products. We work hard to offer the very best products at affordable prices. It's not easy, but the value is part of who we are and why we exist.

Our Heart

The ring finger represents respect for others, or following the Golden Rule "to do unto other as you would have them do unto you." We treat employees, customers, vendors and others honestly and with respect.

Our Commitment

The little finger is small, but vital. It reminds us why we supply so many different products for good health and how these support our mission "to enable people to live healthier lives."

Family Owners

Note: A picture of five NOW Foods employees stands together facing the camera.

Our 'veins' are rooted in our family ownership since 1968. This holds everything together and provides long-term stability.