Hearty, Wholesome Foods

quality & safety

Whether you’re looking for a natural sugar substitute to keep your taste buds humming, healthy snacks to stock your pantry, the perfect herbal tea to suit any mood, or something to make gluten-free eating easy and delicious, NOW ensures that quality is always the main ingredient.

We’ve made long-term investments in cutting-edge analytical technology to ensure that every food we produce is not only safe, but fresh and wholesome as well. Incoming ingredients are tested to ensure flavor and freshness, and our in-house culinary innovation center makes it easy to perform sensory evaluations and test ingredients in actual recipes.

All NOW food products are non-GMO, and many are kosher and allergen-free as well. At NOW we make it easy to incorporate fresh, wholesome, natural foods into your diet by always offering outstanding quality and flavor.